At the Ad Age Digital Conference in New York on Wednesday, Hulu announced it would enter the original content game with a half-hour animated comedy starring Eva Longoria, called “Mother Up.” Hulu and Canada’s Rogers Media funded the 13-episode series which, according to Ad Age, focuses on “a disgraced former record exec who flees to the suburbs to give motherhood a try — with mixed results”.
Hulu’s interim CEO Andy Forssell and Longoria previewed the show to panel attendees during the conference. “Mother Up” is expected to begin airing on in the fall on both Hulu and Canada’s City Television. The venture is being executive produced by Longoria and Yair Landau and co produced by Michael Shipley.
While there is the possibility of a Hulu sale by its owners, Walt Disney and News Corp., in the near future, programming strategies, especially original programming, will proceed as normal. Variety notes that, “Forssell said the Hulu founding team always assumed the company would become independent from its broadcast parents.”
The success of Hulu’s cautious entrance into original programming remains to be seen, but for now, it looks like the stars are lining up to get in on the action.