By Fruzsina Eordogh
Anyone who has been attending the newfront presentations this week would have found CAA’s newfront breakfast a tad superfluous.
Sarah Jessica Parker presented “city.ballet,” a 12-episode series exploring the prestigious New York City Ballet through the lives of its dancers. “This is a project we are madly, desperately, foolishly in love with” said Sarah Jessica Parker, who also happens to be a board member of the NYCB. “city.ballet.” will air on AOL.
Other AOL repeats included Rocco DiSpirito’s lessons in healthy Italian cuisine from Italian mothers titled “Now Eat This,” Gwyneth Paltrow’s “Second Chances,” and the series about athlete’s tattoos, “My Ink.”
Alloy Digital’s comedy about a soap opera starring Jane Lynch titled “Dropping the Soap” looked promising, and will be broken into 10 episodes of 7–10 minutes. Then there is the actual soap opera “South Beach” whose cast is 50% Hispanic in order to reach a multicultural audience. Yahoo!’s cyber thriller Cybergeddon is coming back for a second season too. Speaking of Yahoo!, Zachary Levi’s “Tiny Commando” was plugged as well.
CAA’s could have easily been skipped.
Meanwhile, Blip — which wasn’t nearly as well attended — knocked it out of the park. Not only was the newfront presentation filled with game-changing announcements — Blip cozying up with Freemantle Media, partnering with Ray William Johnson and My Damn Channel, and hiring Jason Krebs as President of Sales and Marketing- but their new content offerings were solid. Some of the shows previewed even smelled of a “Burning Love”/ “House of Cards” kind of success, particularly “Mainly Murder” and “the Great S. Cape!”
“Mainly Murder,” a comedy about a murder mystery dinner troupe, stars the hilarious Rob Huebel, Dannah Feinglass Phirman and Danielle Schneider. The film noir-like “The Great S Cape” tapped Batman producer Michael E. Uslan for this 12-part adventure series about a magician-turned-private detective.
“The Newfront was the right time to introduce Blip’s new direction of curated, brand-friendly content around audience interests,” said CEO Kelly Day in a press release. “By bringing together the best content creators from Hollywood to YouTube, Blip is able to offer advertisers and audiences topical channels around strong brands and talent.”