Phil DeFranco, best known for his rapid-fire news and pop culture programming on and off YouTube, is now officially becoming part of the Revision3 family tree with the acquisition of DeFranco Creative by the network, announced today. As part of the acquisition, DeFranco, who has been one of Revision3’s most successful channel partners, will take an SVP title of Phil DeFranco Networks and Merchandise.
More importantly though, DeFranco’s hyper-successful shows will now become part of Revision3 including “The Phil DeFranco Show,” which quickly gained popularity after launching in 2006, The Vloggity, and multi-platform brand SourceFed. With over 1 Billion views cumulatively across his shows, the value of DeFranco’s franchise is likely to be in the high seven figures making this a very equitable partnership for Revision3. The deal also brings Discovery Communications deeper into the online video fold.
“We are adding a true pioneer in online video, a magnetic personality, a real business focus and a top-notch creative team to Revision3,” said Revision3 CEO, Jim Louderback of the acquistion.
As a company that was struggling only a few short years ago, Revision3 has made quite the comeback. This acquisition comes only one year following Revision3’s anniversary with Discovery Communications, which has built a seemingly lucrative digital strategy around repurposing its existing library of nature and science related content across Revision3’s platform. Discovery and Revision3 only just launched a new science and nature-focused vertical — TestTube — this month.
We’re out to Revision3 and Phil DeFranco for further commments. Stay tuned for updates.
Update: A big element of the deal that can not be overlooked is how its a mutually beneficial relationship for both parties — Revision3/Discovery not only get access to one of the top online content creators and his large, devoted following, but DeFranco (and other creators within his network) get access to the reach and revenue opportunities available through a video network like Revision3 and a media company like Discovery Communications. We’ve seen similar types of deals across the online video landscape, including for example Funny or Die’s relationship with Turner or WIGS’ marketing and content-development deal with News Corp.
DeFranco, in post on his blog, said as much:
“I will be able to make more better and faster. I launched SourceFed a year ago. Since then it has garnered 900k awesome subscribers and over 360 million views. We launched SourceFed Nerd one week ago and it already has a subscriber base of over a quarter million. This deal is an answer to our question, ‘What would we create if we didn’t have limits.’ Rev3 is enabling me.”
And later, answering a question of what he can bring to Revision3:
“Creating shows, promoting great content creators that needs to be seen, creating a network, giving a new revenue source to already existing shows as well as new YouTubers thanks to in-house merchandising, and building the business from the standpoint as a YouTuber myself.”