The Hulu bidding war (or whatever you want to call it) continues with news that now AT&T is potentially interested in buying the premium video site.
According to Kara Swisher at All Things Digital, AT&T is considering a partnership with The Chernin Group to make a joint bid for Hulu. AT&T would join a roster of potential buyers that also includes Guggenheim Digital, Time Warner Cable (which is more interested in a minority stake in the company), DirecTV, and Yahoo. The Chernin Group, led by former News Corp. COO Peter Chernin, has already posted a $500 million bid for the site. That will obviously increase as the bidding war heats up, and especially if AT&T decides to jump into the fold.
While it’s not known what AT&T would do with Hulu, it could be used to support the company’s TV service, U-verse TV.
Per the report, AT&T and The Chernin Group haven’t placed an official bid yet.
And as a reminder: This Hulu bidding war could end up like the last with no one buying the video site.