By Sahil Patel
Fullscreen has inked a deal with FishBowl Worldwide Media to oversee the studio’s YouTube channel for “America’s Funniest Home Videos” (AFV).
Under the terms of the deal, the AFV-branded channel will use Fullscreen technology to build an audience on YouTube, with a particular focus on attracting younger viewers. The multi-year deal also covers copyright management for FishBowl and AFV via Fullscreen’s asset management and content ID capabilities.
That’s not all, though, as FishBowl and Fullscreen also have designs on using the AFV brand to create new original content properties. The goal is to do it in multiple ways: Fullscreen will tap its network of YouTube stars to develop new content using AFV’s library of show clips. This library content will also be used by Fullscreen and FishBowl to “develop new digital IP and formats” that exist outside of the AFV brand. The partners indicate that the fresh content will be created with the intention to not only build audiences online, but to potentially even crossover to TV.
This partnership comes three days after Fullscreen announced its Series A round (for a rumored $30 million). At the time, Fullscreen CEO George Strompolos said: “This influx of capital will help us accelerate our goal of building a global media company, funding new content initiatives, continuing to invest into new technologies, and furthering our rapid expansion into international markets.”
This deal with FishBowl aligns quite easily with the first and second goals, which covers Fullscreen’s desire to move toward producing original, owned content. To do so, it’s willing to scratch the back of a media partner that has a wealth of content and wants to monetize it online, which, coincidentally, is exactly what Fullscreen is built to do.