By Sahil Patel
During Nickelodeon’s upfront presentation to advertisers in February, the kids network announced a deal with AwesomenessTV for a half-hour sketch comedy TV show that would feature a mix of new and existing content from the YouTube channel.
This deal came before DreamWorks Animation’s acquisition of AwesomenessTV, which was announced on the day of the YouTube “Brandcast” event during this year’s Digital Content NewFronts.
This deal also came before AwesomenessTV’s decision to expand from a singular kids/teen-centric YouTube channel to a full-fledged multi-channel network.
Now, Nick has announced that its planned show with AwesomenessTV will debut on the network on July 1, and air weekly on Monday nights for a total of 13 episodes. Hosted by Daniella Monet of the Nick show “Victorious,” the weekly “AwesomenessTV” show will feature a variety of comedy sketches.
The series, we’ve been told, will also feature a video from AwesomenessTV’s growing network of YouTube stars, on top of all the planned new and existing video sketches. The ATV Network is encouraging its networkers to submit a sketch comedy video of any kind, after which it will select one to air as part of the series.
UPDATE: Check out the video below for the contest announcement and instructions for ATV-based creators to submit their videos.