By Sahil Patel
In late April, CNBC launched the CNBC Digital Workshop, an in-house production studio devoted to creating original online video programming for CNBC’s digital properties and content partners. At launch, CNBC Digital rolled out four web series, with content ranging from business-reporting to puppets reenacting infamous comments from the @GSElevator Twitter account.
Today, CNBC Digital Workshop has unveiled three additional web series, which are rolling out on CNBC.com. Per the announcement:
- “NetNet TV” — This is where opinions are loud and the debates are heated. NetNet TV offers a fast-paced look at the hot financial and business topics being discussed and debated with the team behind CNBC.com’s popular NetNet blog. Senior Editor John Carney and Senior Writer Jeff Cox square off weekly in this high-energy show that gives audiences a rare behind-the-scenes look at what it takes for a story to make the cut at NetNet.
- “It’s A Trip” — From the biggest cruise ships to the world’s fanciest hotels, CNBC anchor Simon Hobbs examines whether there’s good business behind the trends in the travel, leisure and hotel industries through in-depth interviews with the biggest players, featuring special segments shot on location.
- “CNBC Unscripted” — So what do some of CNBC’s most familiar faces do when they are off camera? CNBC Unscripted shows you the people you know in places you might not expect. From smartphone interviews to in-depth, on-location shoots, this weekly series shares the secret passions, unknown talents and even humorous sides of some of our well-known personalities. First up, CNBC Senior Economics Reporter Steve Liesman on why music, and not just monetary policy, gets him fired up.
Video seems to be doing well on CNBC.com, as CNBC Digital reports that in May, the site brought in 1.7 million unique video viewers, a 162% increase over the previous year and a new record for the site. With a commitment to producing original online video via CNBC Digital Workshop, and distribution partnerships with the likes of Yahoo, in place, that number should only move upward.