Marlon Wayans, Funny or Die founder Randy Adams, and producer Peter Coleman plan to launch an urban version of Funny or Die called WhattheFunny.com, according to The Hollywood Reporter.
In a nod to Wayans’ early ’90s career start, Adams explains his vision for the site as being: “If Funny or Die is the ‘Saturday Night Live’ of the web, what we’re trying to do is the ‘In Living Color’ of the web.” In fact, Wayans is gathering talent by reaching out to co-stars from “In Living Color” as well as his family members, though as THR notes, no one has officially come on board as of yet.
WhattheFunny.com intends to produce and distribute all of its short-form content (generally between five and 10 minutes in length) in a series format. The goal right now is to complete 10-to-12 video series before launching the site, which means the site might not go live until later this year or in early 2014.
The founders are also banking on the potential “viral” nature of their videos to attract audiences. Adams does not appear to be worried though, confidently stating that through his experience with Funny or Die, he is well aware of what it takes to get people to watch. “If you have remarkable content that’s really good, you will get the audience — and that is what we intend to do,” he said to THR.
Once WhattheFunny.com is up and running smoothly, the plan is to bring it to mobile devices via a native app as well as syndicate the content to other platforms, including streaming services and cable TV.