By Sahil Patel
YouTube analytics company VidIQ is launching a new Chrome browser extension tomorrow designed to give creators easy access to a bunch of metrics beyond the number of views a video has.
Called VidIQ Vision, the extension appears as a widget on the right-hand side of the YouTube page, next to the video (like so). Via the widget, users can check out a video’s VidIQ score, which determines how likely that video is to be promoted in YouTube’s Related Videos, Search, and Recommended Videos sections. VidIQ Vision also offers data on the average watch time of the video as well as how many Facebook likes, shares, and comments it has generated; number of times it has been linked to on Twitter; and words per minute it has.
Words per minute, you ask? Well, VidIQ confirms what is increasingly clear by the day: the more words and jump cuts creators have in their YouTube videos, the more engagement and views that video will generate. Scan some of the top channels on YouTube, and you’ll see that in full effect.
Other features of VidIQ Vision include the ability for users to read tags (ideal for brand marketers) and suggestions for the best number of links to add to the video, as well as if the description is too short or too long.
The widget works on all videos on YouTube, meaning creators and marketers can measure the performance of other peoples’ (competitors’) videos on YouTube.
A similar functionality has been available to VidIQ’s enterprise clients, but now the company is opening it up to individual creators/channel operators for free via the extension.
View and subscriber totals currently have a stranglehold on how most creators (and media) define success on YouTube. If something like VidIQ catches on, creators will have the ability to add some context around their performance, and maybe open brand and media partners up to looking at their content and audience in a different way — specifically: engagement (which came up quite often during VidCon this past weekend).