By Sahil Patel
DailyCandy, an NBCUniversal-owned site catering to women interested in fashion, food, and entertainment content, is partnering with Tribeca Enterprises to program “Fashion in Film,” a two-day event in September to celebrate the convergence of fashion and film. The event will consist of film screenings as well as panel discussions featuring the likes of Oscar-winning costume designer Catherine Martin and designer Iris Apfel.
For the event, DailyCandy also commissioned Tribeca Digital Studios to produce two original short films, which will be screened at the event and distributed across DailyCandy’s online, mobile, and social platforms.
One film, an untitled documentary from director Christina Voros, will focus on the rise of fashion bloggers and how they have changed “the landscape of fashion photography.” The film will feature photographer Tommy Ton of the blog Jak & Jil. Voros has premiered two films this year: “Kink” at the Sundance Film Festival and “The Director” at the Tribeca Film Festival.
The second film, a mockumentary called “Ivy Holland,” will follow a “colorful fashion stylist” as she escapes her busy life to spend some quiet time in the countryside. Starring and written by Alex Butler, “Ivy Holland” is directed by Matt Lenski, whose “Meaning of Robots” short film was featured at the Sundance Film Festival.
In addition to the original shorts, DailyCandy is teaming with Instagram to launch a social video film contest. Beginning today and through September 2, Instagram users can submit by shooting and uploading a 15-second short with the hashtag #fashioninfilm. A jury consisting of DailyCandy editors and chief correspondent SuChin Pak, Fandango chief correspondent and veteran film critic Dave Karger, the two aforementioned filmmakers, and CNBC’s media and entertainment reporter Julia Boorstin, among others, will choose the 10 finalists. These shorts will be distributed on DailyCandy, where audiences can vote on which three should be screened at the “Fashion in Film” event. Winners will also receive $1,000 each.
Original online video continues to play a big role within NBCUniversal’s digital portfolio. Just take a look at yesterday’s news about NBC News, or the original programming conceived for Fandango and CNBC in the past year, or the fact that NBCU has presented during both Digital Content Newfronts. If the future of the web is video, it’s clear the company wants to be there across pretty much all of its assets.
“Fashion in Film” will take place on September 19 and 20.