YouTube is on a quest to help creators reach bigger audiences. Back in August, YouTube unveiled Top Fan, a feature that allowed creators to connect with their biggest fans via Google+ circles. The new tool wasn’t necessarily a runaway hit, but that hasn’t stopped YouTube from rolling out more fan-curating tools.
Today, YouTube announced Fan Finder, a program that allows creators to broadcast their channels across the streaming site.
Fan Finder works like this: Creators submit a video introducing new fans to their channel (similar to channel trailers), then YouTube will run that video across the platform as a TrueView ad. Viewers will be able to skip the ad after five seconds, but hopefully it will help creators grab at least a few new fans.
YouTube will run Fan Finder content for free while using its “matching science” to place the TrueView ads in front of similar videos. If you have a cooking show, YouTube will run your video over cooking content — you get the idea.
Of course, YouTube recommends creators keep Fan Finder videos engaging, comprehensive, and pithy. After all, they basically only have five seconds to win us over.
You can check out YouTube’s Fan Finder trailer below, which features at least a dozen young people with nose rings.