Come December 15, video site and publishing platform Chill.com will be no more. The site informed its users on Friday that it would be shutting down operations and that all customers who purchased videos should download them to their desktops immediately.
Chill initially sparked interest among the online video community after the platform announced that it would distribute “Camp Takota,” a film from YouTube stars Hannah Hart, Grace Helbig, and Mamrie Hart. At the time, Chill’s Marc Hustvedt informed VideoInk that pre-sales of “Camp Takota” shirts had climbed into the $50,000 range, signaling that there was heavy anticipation for the film’s release.
However, less than one month later, the platform laid off 40% of its staff, citing inconsistent sales models. Chill co-founder Brian Norgard spoke to GigaOm at the time of the layoffs, saying: “We discovered that the sales/acquisition cycles around premium content to be somewhat inconsistent with our self-serve distribution model. Premium content creators still want deep human assistance in creating sales, marketing, and multi-window distribution plans.”
Chill has not given official word on the exact reason for the shutdown, but it seems likely that it continued to struggle with Nogard’s aforementioned sales/acquisition comment. We will update as soon as more details surface.