Beauty marketing and social video were on full display at DigitasLBi during Social Media Week in New York. Sahil Patel, editorial director of VideoInk led a panel featuring rising YouTube stars, @ItsMyRayeRaye, @HeyFranHey, and @TarenGuy, as well as Michael Fasciano of the DigitasLBi Social.Content team.
Time Lapse Vines
The event enjoyed a great turnout, with numerous attendees and live-stream viewers tweeting at #SMWEmergingTalent. The conversation with talents focused on how collaboration among creators on YouTube and across social platforms can lead to greater audience engagement and reach. Panelists shared their first-hand experience with the “Collab Video.”
A DigitasLBi #Collab — #BeautyVine — was unveiled, in partnership with @IAmGary and @IAmBrad of @DEGA and @THEJACKSFIRM
Beauty Bar Vines
After the panel concluded, attendees enjoyed the opportunity to play with a variety of beauty products at the event #BeautyBar.
Get more insights from the event in another recap on DigitasLBi Distillery.