By Sahil Patel
Production company Endemol has named Francisco Asensi the managing director of Endemol Beyond Spain. In his new role, Asensi will oversee the expansion of digital video business initiatives within Spain. This includes the local YouTube network Tuiwok Studios, which launched last year and now encompasses more than 65 channels and over 40 million monthly views.
Prior to Endemol, Asensi was the director of business development and digital strategy at Spanish public broadcaster RTVE.
Last November, Endemol pledged $40 million to expand its global digital video network, housed under the Endemol Beyond umbrella. In the US, this initiative is overseen by former Maker Studios executive Will Keenan.
This global video network is aimed at producing content that can be distributed on YouTube, as well as other online video platforms like AOL On, Yahoo, MSN, and Dailymotion.