By Sahil Patel
Nicole Richie has turned her popular Twitter account (4.35 million followers) into a successful web series on AOL and now a TV show on VH1.
VH1 was given an eight-episode order for a TV version of “#CandidlyNicole,” which follows Richie and provides her perspective on topics ranging from style and relationships to parenting. For instance, different episodes covered Richie’s quest to get rid of a “tramp stamp” and her tips on how to make great “selfies.”
The reality show, which is very much made in Richie’s voice, was one of the most successful programs to come out of AOL’s 2014 Newfront lineup. A few months after its release, the show had accumulated more than 10 million views on AOL On, an unparalleled success for the company and the platform. For AOL, it also validated the company’s focus on developing shows around marketable personalities, who can drive their social followings to such shows.
AOL also did its part, though, promoting the show on its highly trafficked home page.
Produced by Telepictures (“The Ellen DeGeneres Show”) and World of Wonder (“Ru Paul’s Drag Race”), the TV version of “#CandidlyNicole” will continue to follow Richie on her daily adventures. It will be executive produced by Richie, Michael Baum, and Carrie Franklin.
The show is Richie’s first on TV since Fox’s infamous “The Simple Life,” which she co-starred in with Paris Hilton.