By Sahil Patel
Almost a year after releasing its debut feature film on digital platforms like iTunes and Amazon Instant Video, CollegeHumor has selected a traditional-media brand for the film’s latest domestic window.
“Coffee Town,” an independent comedy starring Glenn Howerton (“It’s Always Sunny in Philadelphia”), Ben Schwartz (“Parks & Recreation”), and Adrianne Palicki (“Friday Night Lights”), is now exclusively available on HBO and Cinemax, thanks to a new licensing deal struck by Electus Digital and the premium pay-TV company.
The deal runs for the next 18 months, covering exclusive television distribution in the US, as well as territories like Puerto Rico, the US Virgin Islands, Guam, and Bermuda.
When “Coffee Town” came out last July, much was made about CollegeHumor’s decision to make the film available on digital platforms first, with limited theatrical screenings across the country. (The company had also elected to forego the traditional marketing route by using its social media channels to drive fans to purchase pages.)
“The reaction to ‘Coffee Town’ has greatly exceeded our expectations,” said Ricky Van Veen, co-founder of CollegeHumor, in a statement. “I’m excited for more people to stumble upon it in a different environment and join the movie’s fan base.”
“Coffee Town” tells the story of a 30-something website manager who telecommutes from a local cafe. When he learns of plans to convert the shop into a bar, he teams up with his two best friends to stop that so he can continue freeloading there.
Written and directed by Brad Copeland (“Arrested Development”), the film also stars Steve Little (“Eastbound & Down”) and Josh Groban.
Van Veen produced the film, alongside Kathryn Dean.
The HBO deal was brokered by Electus International, which has also secured international licensing deals for “Coffee Town” with Sky in the UK and Ireland, and Canal+ Spain in Spain and Andorra.
CollegeHumor is a property of Electus Digital, which was formed by IAC last January to oversee the company’s CollegeHumor business as well as select other Electus-built properties. The division is overseen by COO Drew Buckley.