By Sahil Patel
Zodiak Rights, the international distribution arm of Zodiak Media, has hired Gary Woolf to the newly created role of head of digital, business development and insight.
In the role, Woolf will be tasked with formulating Zodiak Rights’ digital growth strategy as well as working with the sales team to grow top-line digital revenues. He will also be responsible for identifying new, “non-traditional” revenue streams for key Zodiak Rights franchises, and leading the newly established Insights team.
He will report to Zodiak Rights CEO Steve Macallister.
Woolf comes to Zodiak Rights from All3Media International, where he was SVP of digital and business development. He was responsible for digital strategy across VOD, EST, social media, and interactive.
All3Media, a UK-based independent production and distribution company, was just acquired by Discovery Communications and Liberty Global for $930 million.