By Sahil Patel
Health-and-wellness media company Everyday Health has teamed with the former “Today” co-host on a new digital content initiative.
Per the deal, Everyday Health will team with Lives with Meredith Vieira, the former host’s YouTube channel reaching 92,000+ subscribers, to co-produce original content focused on topics that “matter most deeply” to Vieira. This includes custom video segments and blogs dedicated to issues such as stress management and healthy eating, as well as caring for a loved one with a chronic condition or serious diagnosis.
“When we started Lives, the goal was to create high-quality, distinctive video — digital content that would engage viewers on the topics that matter most to them, and help to drive the conversation onward and outward,” said Vieira in a statement. “Everyday Health’s audience reach and the trust and credibility of their brand make them a perfect partner.”
Launched last August, Lives with Meredith Vieira provides original and curated content focusing on women’s issues, covering categories such as politics, work, marriage, parenting, healthcare, and sex, among others.