By Sahil Patel
BrightRoll, the largest video advertising company in the US (as ranked by comScore), has partnered with data providers eXelate and Precision Market Insights from Verizon to boost its mobile audience targeting capabilities.
“eXelate and Verizon are trusted providers of large-scale mobile audience data, and we’re thrilled to welcome them to the BrightRoll platform to help our customers reach highly relevant, in-market consumers, regardless of device type,” said BrightRoll founder and CEO Tod Sacerdoti in a statement.
According to BrightRoll, eXelate has data on 800 million unique consumers across verticals like auto, travel, shopping, gardening, technology, entertainment, and finance, and provides more than 8,000 audience segments for marketers to target with video on desktop and mobile.
Precision Market Insights from Verizon will enable BrightRoll clients to reach different segments within Verizon’s 4G LTE wireless network.
The eXelate data is available immediately to BrightRoll’s managed and self-service customers via the company’s programmatic buying console. With Verizon, BrightRoll is an “exclusive video beta partner.” The company is conducting pilot programs with select clients, before making the data available to all clients later this summer.
These deals follow a similar arrangement made by BrightRoll with BlueKai. BrightRoll says it will announce additional data partners in the coming months.