By Sahil Patel
Style specialist Ingrid Nilsen, better known on YouTube as MissGlamorazzi, will play a central role in an upcoming reality-competition series on Lifetime.
Each week, the show, “Threads,” will pit three young fashion designers against each other in a series of challenges to see who can out-design the other two. The prize package they’ll be competing for will be worth $25,000, including $10,000 to be used at any Jo-Ann’s Fabrics & Crafts, a scholarship to the Fashion Institute of Design & Merchandising in Los Angeles, and a sewing and embroidery studio courtesy of Brother International Corp.
Nilsen, who has more than 2.6 million subscribers on YouTube, will serve as a judge alongside Christian Siriano (winner of season four of “Project Runway”), and Seventeen’s fashion director Gina Kelly and accessories editor Jasmine Snow.
Lifetime has ordered episodes of “Threads,” which comes from The Weinstein Company and Full Picture and Sara Rea Productions. Executive producers include Bob and Harvey Weinstein, Meryl Poster, Patrick Reardon, and Barbara Schneeweiss of The Weinstein Company, as well as Jane Cha and Desiree Gruber of Full Picture and Sara Rea. Eli Lehrer, Mary Donahue, and David Hillman are executive producing for Lifetime.
A premiere date has not been set.
On YouTube, Nilsen is repped by Big Frame, which was recently acquired by AwesomenessTV for $15 million.