Let’s face it. Emojis have become part of our everyday lives. Though we may already feel like we’re surrounded by these small, emotive graphics in our text messages and emails, it turns out that we ain’t seen nothing yet.
Enter “Emojiville,” a children’s web series set to launch this fall, in which five emoji friends journey through the town that serves as the series’ namesake. The result of a collaboration between Saban Brands and Jakks Pacific, Inc., the original show is also gearing up to debut as a kids television series in the not too far future.
Jakks Pacific’s role in the new multi-platform, emoji-filled property will entail developing consumer products related to the show, such as physical toys and technological ones. Saban Brands, meanwhile, will spearhead the content, distribution, and marketing for the brand.
Though Saban Brands has yet to reveal more details on the “Emojiville” brand, its president, Elie Dekel, explained the company’s focus on the typical text message features. “Emojis are fast becoming the global language of the 21st century, and through ‘Emojiville,’ consumers will experience this phenomenon in a new way,” he noted. “With the explosion of the mobile lifestyle, these cute, tiny, and expressive characters have been universally embraced…We are excited to embrace the emoji culture and take this concept to the next level.”
Founded in 2010, Saban Brands is an affiliate of Saban Capital Group, with properties such as Power Rangers, Paul Frank, Digimon Fusion, and Popples. If anyone can take something as widespread as emojis to the “next level,” you might as well leave it to them. Jakks Pacific, meanwhile, designed and marketed toys and consumer products from Cabbage Patch Kids to Saban’s Power Rangers.