By Sahil Patel
LA-based branded content agency Brand Arc has hired former NBCUniversal Cable executive Kevin McAuliffe to expand its branded entertainment practice to New York.
As managing director, McAuliffe will oversee the agency’s new office in New York.
The founder of Universal Television Networks’ branded entertainment practice, McAuliffe joined NBCUniversal when the two companies merged in 20014. There, he served as SVP of branded entertainment for NBCU Cable Entertainment, and oversaw content partnerships with clients across USA, Bravo, Oxygen, Esquire, E!, and Syfy.
While there, McAuliffe also worked on campaigns with Brand Arcs, which has a client list that includes Toyota and AT&T.
A multi-platform agency, Brand Arc content spans television, film, and digital companion pieces.