By Sahil Patel
Netflix has hired former Nickelodeon executive Brian Wright in a senior role to oversee the streaming service’s slate of original programming designed for kids and families.
Wright spent seven years at Nickelodeon, most recently as the network’s SVP of live-action development. There, he was responsible for live-action programming development and pilot production across Nickelodeon, Nick at Nite, and TeenNick.
At Netflix, he will report to Cindy Holland, the company’s VP of content acquisition and original series.
Programming catering to kids and families has been a major element of Netflix’s originals strategy since inception. The company’s slate includes an expansive deal with DreamWorks Animation, under which the studio has agreed to produce more than 300 hours of original content. Last month, Netflix secured a number of deals to develop and distribute new shows based on popular children’s properties, including “Magic School Bus,” “DinoTrux,” and “Ever After High.”
News of Wright’s hire was first reported by Deadline.