Facebook seems to be venturing further into the realm of video. In addition to their recent acquisition of video advertising company LiveRail, the new “related videos” mobile feature on Facebook marks another step towards increased focus on video.
This fresh feature for mobile devices acts like the one already extant on YouTube, wherein the end of one video leads to a screen showcasing a bunch of relevant options in a bid to keep viewers hooked. The social network’s version, naturally, is more friend-centric. After watching a friend’s video in the mobile news feed, recommendations for new videos (from the same friend and different ones) appear before a viewer can return to the feed.
Currently in a “testing” phase, Facebook developed the feature to “help people find more videos they might be interested in,” according to a Facebook representative.
The new feature may also have some YouTube-like implications, making the social network more geared towards video and cementing a place where creators can turn to popularize their content, beginning with their friends’ likes.
As of now, the feature exists only for a select number of individuals in a test group who use iOS and Android mobile devices.