Business lifestyle magazine Entrepreneur Media Inc. has partnered with writer and producer Bryan Elliot to launch its first original web series, “Looks Easy.”
The show follows Elliot, CEO of The GoodBrain Digital Studios, as he performs hands-on, risk-taking endeavors in the spirit of leaving his comfort zone. YouTube star Jason Horton serves as Elliot’s sidekick as the latter braves activities like bull-riding in the series’ first episode.
“Looks Easy” so far includes six, posted episodes, with more currently in the works. The series is available on Entrepreneur Magazine’s YouTube channel and includes brand integration with Kawasaki Motors USA.
Elliot said of the new series, “It’s not what you’re used to getting from Entrepreneur Magazine in print or online. We’re taking a risk on a series that’s less about talking heads and more about taking action — what entrepreneurs do every day.”
Elliot writes and executively produces “Looks Easy.” You can watch the first episode below: