By Sahil Patel
Canada-based SendtoNews, a digital syndicator that specializes in distributing and monetizing sports video, has inked a multi-year deal with MLB Advanced Media to distribute short-form MLB and Minor League Baseball clips.
Per the deal, SendtoNews will have digital distribution rights to MLB game highlights, interviews, top plays, and other related video content. The company will distribute this content to local news sites throughout the US and Canada. SendtoNews also has some international rights to MLB content, with the exception of territories where MLBAM has existing digital distribution partnerships.
It’s different with Minor League Baseball content, including archived content and long-form originals, for which SendtoNews has full global distribution rights.
In total, SendtoNews now distributes and monetizes digital video from more than 75 sports league across four continents, including the NFL, NASCAR, PGA Tour, and Premier League Soccer. The company has more than 1,000 broadcast, publishing, and digital partners.