By Sahil Patel
YouTube is the biggest fish in the pond, but Dailymotion is no slouch either. That’s the message the French video site wants to impart as it announces syndication deals with an array of top online content providers, including AOL, Complex Media, Deca/Kin Community, Maker Studios, and Whalerock Industries (formerly BermanBraun), as well as online cooking show “Epic Meal Time” and Bedrocket’s action-sports channel Network A.
Some of the content providers have been uploading content to Dailymotion for some time now. For instance, the Epic Meal Time channel on Dailymotion has videos that date back a few years, while Maker Studios has been publishing content since at least the beginning of 2014. Most recently, though, Network A and Complex Media joined the fold.
As part of Dailymotion’s syndication deal with Dailymotion, Network A will provide some of its top drift content, including the recently launched series “Garage Tours,” which is hosted by Formula Drift champion Chris Forsberg.
“We are committed to delivering action sports video that matters most to the social and mobile generation wherever they are,” said Frank Kavilanz, general manager of partnerships and revenue for Bedrocket, in a statement. “Furthermore, Dailymotion’s exclusive live stream coverage of the Formula Drift tour also gives us a great opportunity to surface our drift series starring two of the sport’s top competitors, Chris Forsberg and Ryan Tuerck.”
Complex Media, meanwhile, will syndicate over 20 of its top series, including flagships like “Complex News,” from its video portal Complex TV. (We previously wrote about the company launching a channel on Dailymotion.)
“We have a solid following, but partnering with Dailymotion is ideal for aggregating new audiences not just in the U.S., but globally,” added Complex GM of video Nathan Brown, pointing to Dailymotion’s global video audience, which is currently listed by the company at 120 million uniques per month.
Additionally, as online content providers continue to seek out new revenue streams, Dailymotion is pitching that it can offer “better” monetization opportunities than “other open video platforms.” The company did not specify what those deal terms are, though.
The site also provides various tools for content creators to grow viewership, especially on mobile. Dailymotion’s mobile app, which houses more than 30 million videos, includes a “video sync option,” which allows users to sync a video to their mobile device as it’s playing. This allows them to continue watching the content even if there is no data connection at the time.