By Sahil Patel
To promote “The Singles Project,” its upcoming documentary series about dating life in New York City, Bravo is enlisting the services of some top YouTube talent. The Gregory Brothers, who have more than 2.2 million subscribers, and SoulPancake, which has more than 1.2 million subscribers, will release original videos that will be sponsored by the network.
Up first: The Gregory Brothers with their original music video “Unbelievable,” which directs fans to Bravo pages for “The Singles Project,” which premieres on August 12.
SoulPancake’s video, which will also focus on the theme of dating, will be released next week.
The campaign was brokered by digital production company Portal A, which produced both videos, and handled talent and logistics. As part of the campaign, Bravo will promote the videos on their own social channels.