In this week’s “Ear Biscuits,” Rhett pointed out how Devin Graham (better known as Devin SuperTramp on YouTube) seems “readymade for sponsorship.” This begs the questions, what does that look like on the digital video platform?
In Graham’s case, it (at least in part) means a cast that’s visibly having a great time…and looks good doing it. Attractive people laughing in the sun on a boat while a dude barefoot skis behind an airplane nearby aren’t going to turn people off any product. In fact, if they’re drinking Mountain Dew (they’re not in this example, though Mountain Dew does count among Graham’s past sponsors), you might just find yourself craving the sugary beverage yourself, as Rhett & Link pointed out.
Also, Graham’s channel includes a slew of videos that are essentially rated E for everyone. Though you could say his works fits in a niche category (extreme outdoor activities?), it also aims to showcase the generally cool and fascinating aspects of life. Plus, thanks in part to Graham’s religion as a Mormon, nothing remotely dirty makes its way into his videos.
“We don’t swear, we don’t smoke, we don’t drink,” he explained, adding that “we’re also about dressing modest.” This ended up working in Graham’s favor. “It made our videos super family friendly,” he continued. This put no age limitations on his audience.
Another aspect of Graham’s videos that keeps his audience base wide lies in their lack of dialogue. This gives people from all over the world a chance to enjoy them. You don’t need to speak English to understand the exhilaration of swinging from a 400-foot rope swing.
As a result of all this, Graham’s got many brands approaching him to do direct commercials and partner up to showcase their products. A big video with Champion clothing company sits on his horizon, and he just finished up a project with Speed Stick deodorant. For Graham, working with brands “essentially gives us the opportunities to do everything we want.” But before signing any deals, he has to consider, “Who’s going to let us tell the story we want to tell with this?”
Luckily for Graham and his colleagues, their content gives them plenty of options on this front. Find out more about Graham’s positive relationship with sponsors in the latest “Ear Biscuits with Rhett & Link.”