By Sahil Patel
TNT is set to premiere its newest original series, the spy-thriller “Legends” starring Sean Bean (“Game of Thrones”), on August 13. But that won’t be the first opportunity to watch the pilot, which will be first made available on TNT’s TV Everywhere and VOD platforms a week prior to the on-air premiere — a practice that’s becoming increasingly common among TV networks.
That’s not all TNT is doing digitally, though. As part of Hyundai’s exclusive sponsorship of the series, TNT will also air an exclusive “branded” short film, which was produced by New Form, a digital content studio founded by Ron Howard, Brian Grazer, and Discovery Communications.
The film, called “The Genesis,” will, like “Legends,” focus on the theme of identity. As part of the Hyundai deal, the automaker’s Genesis will be integrated into the short as the main character’s vehicle.
The short film will air in multiple segments during the limited commercial breaks in the pilot episode — both during its sneak-preview period on digital as well as when it airs on the network. “The Genesis” will also be made available on TNT’s VOD channel, TNTDrama.com, and social media accounts for both “Legends” and Hyundai.
The “Legends” digital sneak preview begins on August 6.