By Sahil Patel
Time Inc. has hired veteran digital ad-sales executive Mark Ellis to be its new senior vice president of corporate sales. In the newly created role, Ellis will be responsible for developing and implementing “an integrated sales strategy across the Time Inc. portfolio,” the company said. He will also lead Time Inc.’s corporate and digital sales teams and “work to generate big, tentpole programs for advertisers and agencies.”
Reporting to Mark Ford, EVP of global ad sales at Time Inc., Ellis will officially join the company on August 25.
“[Ellis’] addition to the team will strengthen Time Inc.’s ability to leverage our scale and expertise in the advertising community,” said Ford in a statement. “In addition, Mark has an extensive background in the automotive category having started his career in Detroit. He’ll be taking the lead for Time Inc. as we increase our focus on this important market.”
For the past three years, Ellis served as VP of North American sales at Yahoo, where he managed responsible for sales across branded display, search, performance, native, video, content marketing, and mobile. His role included strategy around new revenue models, ad formats, tech partnerships, and policy decisions.
Prior to Yahoo, Ellis spent seven years at AOL as top sales executive at the company and also ran the digital division at the sports marketing firm IMG.
It’s not Ellis’ first time at Time Inc., either. From 1991–1999, he held a variety of executive positions at the company, including publisher of Time Inc. New Media and publishing director of Sports Illustrated.