By Sahil Patel
Machinima is rededicating itself to discovering and showcasing some of the top filmmaking talent within its network and the YouTube community at large. As a result, the company has “relaunched” Machinima Prime, its YouTube channel devoted to premium scripted short-films and series.
The channel, which has more than 1.4 million subscribers, has long been known to be a home for fan-made short films and web series based on popular video-game and comic-book franchises, as well as original digital content produced by Machinima’s studio partners like Warner Bros. and Paramount.
That won’t change, according to Andy Shapiro, VP of programming and development at Machinima, who says that tentpole programming will remain a “huge priority” for Machinima Prime.
What’s different is an increased focus on highlighting some of the top talent within the YouTube filmmaking community.
Machinima expects to offer original content — on a daily basis — produced by creators including Wayside Creations, Bat in the Sun, Jon Enge, The Good Cops, and EMC Monkeys. For instance, Bat in the Sun’s “Super Power Beat Down,” a series in which two famous characters from pop culture face off against each other in a fight to the death (think: Green Ranger vs. Scorpion), is already back with a new episode.
“We did some of this previously on Prime,” says Shapiro. “We want to now make it the centerpiece of the channel — where regular programming is really coming from YouTube talent. Essentially, we’re making Machinima Prime the YouTube channel it was always supposed to be.”
Here’s a video starring Woody Tondorf, senior manager of programming and development at Machinima, and featuring cameos from Shapiro and Machinima CEO Chad Gutstein, that signals the relaunch: