By Sahil Patel
In addition to providing editorial content covering the latest cultural news, entertainment highlights, recipes, and holidays, the section will also have a video component. Specifically, Momtastic plans to distribute custom series featuring Latina influencers who “align with beauty, fashion, decor, food, family, and more.” This content will be available via the Revamp Su Vida subsection.
The section launch coincides with Hispanic Heritage Month, which started on September 15 and runs through October 15.
American Family Insurance is on board as launch sponsor as part of the company’s Por Ellos, Si Podemos (Because of Them, We Can) initiative. A custom destination has been created on Momtastic on behalf of AFI, which features a variety of video and photo content, as well as custom editorial and branded takeovers.