This article originally appeared on [a]list Daily
By Lauren Arevalo-Downes
In order to fully experience Honda’s newest ad, you’ll have to watch it twice. Completely skinning Honda’s YouTube channel, Honda shows that there’s definitely two sides to the Civic with an elaborate interactive experience where you are able to revert from the story of a family man and the gripping proceedings of a (we won’t spoil it) crime.
When the video finishes, you are able to slide to view either the Civic or the Civic Type R Concept and are prompted to share on social. The whole ad is a brilliant and cinematic way to display the features of both vehicles in a way that doesn’t feel like any other car ad.
See the hard edges and the soft side of the Civic on Honda’s YouTube page here.
This article has been lightly edited from its original version. Alistdaily.com is the insiders’ source for editorial focused on entertainment marketing news, and a content partner with VideoInk. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data, and more in your inbox.