By Sahil Patel
Keeping with TV4’s theme of launching interest-based digital channels, Motorland will aggregate and curate programming related to classic and modern cars and motorbikes, as well as the personalities, characters, and icons who have had a lasting influence on the culture.
At launch, the library includes titles like the 1976 documentary “Hunt versus Lauda,” 1965’s “Pike’s Peak — Race to the Clouds,” “Grudge Race,” “Dakar Rally — Frontline to Finish Line,” and several auto-based TV series including “Magnificent Motorcars,” “Reality Rides,” and “TT Legends.”
The channel will also provide original programming that documents automotive history, covers the latest innovations and developments in the space, and spotlights up-and-coming and iconic personalities, TV4 said.
Motorland is the latest digital channel to join TV4’s “Television Four Networks” group, which houses nine other digital channels focused on specific interests from documentaries to military culture and combat sports.
Like others within the TV4 portfolio, Motorland is available across multiple digital outlets, including its own website, Hulu and Hulu Plus, and YouTube. TV4 will expand Motorland to multiple Amazon platforms as well as launch a 24/7 linear, ad-supported network on Motorland.TV in the first quarter of 2015, the company said.
TV4 is launching Motorland with a couple of partners: Stephen Pullin of Pullin Media Group, who was behind popular auto TV programming like “Pinks,” “Pinks All Out,” and “NHRA Unleashed”; longtime radio and TV host Alan Taylor; and Fred LoBianco and Jeremy Cable, the founders and curators of the Automoto Documentary Film Festival.