By Sahil Patel
Big Frame, the talent management division of AwesomenessTV, has added 11 YouTube creators to its roster.
The new crop of signees span multiple verticals, including beauty and fashion (Arden Ricks, Aspyn Ovard, and That’s Heart); comedy and lifestyle (Lauren Elizabeth, Ava Gordy, and Kevin Droniak), gaming (Lisa Malambri), and art (Mary Doodles). Members of the SDK sketch group, Josh Sobo, Jonah Green, and Ryan Abe, will also be repped by Big Frame.
Combined, these creators reach more than 5.4 million subscribers on YouTube.
“As a leading digital management company, we are starting to build formats and IP that will move across multiple entertainment platforms,” said Larry Shapiro, co-president of Big Frame, in a statement. “These key signings deepen our roster of female lifestyle creators and also establish a cornerstone for comedy talent at Big Frame.”
It’s important to note that by signing with Big Frame, these creators are not necessarily leaving their current multi-channel networks. Many of them, including StyleHaul stars Lauren Elizabeth, Aspyn Ovard, and Arden Rose, and Maker Studios talent Lisa Malambri, will remain with their existing MCN. Since it was acquired by AwesomenessTV in May, Big Frame has shifted to signing and representing YouTube talent regardless of MCN affiliation.
Here’s more information on the talent now being repped by Big Frame:
Arden Ricks AKA Arden Rose (951,000 subscribers): A comedy vlogger who also mixes in some educational content and beauty tips. She will be repped by Byron Ashley and Lisa Filipelli.
Aspyn Ovard (963,000 subscribers): Beauty, DIY, and lifestyle vlogger. She will be repped by Filipelli.
Ava Gordy (17,000 subscribers): Comedy sketches and vlogs. She will be repped by Colette Patnaude.
Jonah Green (163,000 subscribers): Actor, comedian, vlogger, and member of the SDK collaboration group. He will be repped by Byron Ashley.
Josh Sobo (98,000 subscribers): Vlogger known for his advice videos and comedy sketches. He will be repped by Byron Ashley.
Kevin Droniak AKA That Kid Needs Medicine (290,000 subscribers): Comedian. He will be repped by Meghan Moeller and Byron Ashley.
Lauren Luthringshausen AKA Lauren Elizabeth (890,000 subscribers across two channels): Actress. She will be repped by Meghan Moeller and Byron Ashley.
Lisa Malambri (17,000 subscribers): Mom, gamer, model, and on-camera host focused on content made for millennial parents. She will be repped by Jacob Israel.
Mary Doodles (250,000 subscribers across two channels): Designer and artist. She will be repped by Colette Patnaude.
Ryan Abe (393,000 subscribers): Another member of the SDK super-group. He will be managed by Byron Ashley.
That’s Heart (1.42 million subscribers across two channels): Fashion and beauty guru who specializes in makeup, hair, and clothing trends. She will be managed by Filipelli.