Trading company Mitsui & Co. has taken a minority stake in US-based FactoryMade Ventures, an incubator for media companies. Per the partnership, the companies will work together to create and fund content and media businesses in the US, from which they’ll distribute content across platforms in the US and Japan.
“By creating successful new media businesses in the U.S., we hope to build another bridge between America’s media industry and that of Japan, which are two leading markets in the world,” said the GM of Mitsui’s media business division, Yasuyuki Uchida, in a statement.
FactoryMade, which is located in Santa Monica, California, often taps Hollywood in creating new channels and content-led businesses. The incubator has worked with filmmaker Robert Rodriguez, for example, to build the El Rey Network. FactoryMade and the El Ray Network actually made a deal this past March with Netflix to stream their series, “From Dusk Till Dawn.”
Mitsui, meanwhile, has invested in companies ranging from satellite broadcasting to content businesses and pay-TV channels. However, FactoryMade marks their first investment in a US entertainment company.