This article originally appeared in The Daily Dot
By Allen Weiner
Seed and Spark founder Emily Best believes the best way for the new breed of web series creators and indie filmmakers to survive is to think of themselves as tech startups.
“Old landscapes in new model will be frustrating,” Best told the Daily Dot. “If you want to change the world, there will not be a single solution, and that’s a good thing.” Hence the emergence of what she calls “the film entrepreneur.”
Seed and Spark is a financing engine for indie filmmakers and web series creators. In theory, the four-year-old concept is a crowdfunding site no different from Kickstarter or Indiegogo. In practice, however, the company differs in its filmmaker-centric services and its ability to offer a platform to distribute and monetize the finished project.
“We want to help raise money in a way that effectively communicates the way you make a film,” explains Best. To accomplish this goal, Seed and Spark not only accepts financial donations for specific projects; it also offers a system that Best equates to a wedding registry. Filmmakers are able to tie funding requests to specific needs, so in the case of the pending project “The Song the Zombie Sang,” the project owners are seeking 180 blocks of $25 donations ($4,500) for a casting director. The ability to tie specific asks to a given film or webseries, Best believes, creates a loyalty between creator and audience that carries from the kernel of an idea to finished product.
“The process creates a lot of intense devotion,” Best adds. “We got 150 people to show up [for a screening] on a Tuesday evening in New York City, and that’s not easy to do.”
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