By Sahil Patel
Kabillion, a VOD network catering to kids in the US, has launched its first subscription mobile video app.
Dubbed Kabillion Jr., the app is designed for preschoolers between the ages of 3 and 5. It offers full episodes of Kabillion shows like “Chloe’s Closet” and “Dive Olly Dive,” as well as “hundreds of hours” of new and classic animated TV series.
At launch, Kabillion Jr. is available as a free download on iPhones and iPads. A version for Android-powered smartphones and tablets is in the works, and will launch soon.
The mobile play is part of a strategy to expand Kabillion beyond its flagship VOD network, which is currently available in 50 million homes in the US, according to the company. Last year, Kabillion partnered with European MCN Base79 to produce content for and grow its audience on YouTube (its main channel currently has more than 20,000 subscribers).
The company also teamed with digital distribution service VHX to sell curated catalogs of its titles.
“As Kabillion’s TV audience continues to grow, it is important to provide them with multiple viewing options,” said David Di Lorenzo, VP of sales and digital distribution of Kabillion, in a statement. “The Kabillion SVOD app will now allow our audience to view our content on the go.”