This article originally appeared in [a]list Daily
By Robert Workman
With virtual reality devices set to launch in just a few months time, including Sony’s Project Morpheus and Facebook’s long-anticipated Oculus Rift, it won’t be long before we start seeing a number of virtual reality-supported applications releasing alongside them.
Recode has reported that Facebook chief product officer Chris Cox, speaking at the Code/Media conference in California earlier this week, believes that there are plenty of virtual-based ambitions in play for his company. “I mean, virtual reality is pretty cool,” he explains. “We’re working on apps for VR.” And he’s not the only one, as several other companies also have plans.
Of course, there’s plenty of appeal in creating original virtual reality experiences. “Have you used some of the film demons inside of VR?” Cox asked. “You realize, when you’re in it, that you’re looking at the future, and it’s going to be awesome. When you’re in Facebook, you’re just sending around these bits of experience — a photo, a video, a thought.” With VR, you could easily be “sending a fuller picture,” according to Cox.
He also believes that the rise of applications will also bring more user-related content. “Totally,” said Cox. “You’ll do it, Beyoncé will do it.”
Facebook’s growing video community could also indicate a possible growth for the company’s virtual reality business, which would easily explain its $2 billion investment in the Oculus Rift technology last year. Cox says it’s growing “at a record pace,” and with the VR content, it could get even bigger.
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