United Talent Agency, one of the big three talent agencies in Hollywood, has named 8 new partners to the firm, including the digital space’s own Brent Weinstein, who, after running UTA-backed video startup 60Frames between 2007 and 2009, returned to UTA to lead the company’s early digital division.
Weinstein also helped establish that division in 2006, and now 10+ years into his tenure with the agency, Weinstein marks the first digital agent to earn stripes as Partner.
“Brent is perfectly suited for the position he’s in because he grew up at the agency, then he went out and started a company, 60 Frames, with the agency so he had the experience of being an entrepreneur, of being a CEO, and the experience of some success and some disappointment. All those experiences combined to make him a good leader and particularly good in the space he’s in, “ said UTA co-founder and chief executive officer Jeremy Zimmer.
Under Weinstein’s leadership, UTA has expanded the division to over 12 agents. He has had influence over major deals that have impacted the digital video business including the development and acquisition of Awesomeness TV. He’s represented individual creators like Hannah Hart, iJustine and Ben Lyons as well as companies and brands making digital plays like Jash, Dolby Labs, VidCon, and Consumer Electronics Show. His team also led the development of publishing imprint, Keywords Press, which helps bring digital stars’ book ideas to print.
“I feel so fortunate to be a part of such an extraordinary team of digital agents, working with so many inspiring clients, and to be at a company that has been so entrepreneurial — from the Board of Directors on down — about growing different aspects of our business, “ noted Weinstein.
And what does the future of UTA’s digital business look like?
“I think having a digital department is somewhat anachronistic. The world is fully digital now,” Zimmer added. “The first order of business is how do we provide high level representation and then help these people who have developed their personas online expand into different areas of their business.”
UTA will also continue it’s push to help talent on both sides of the content business (trad. and digital) translate programming strategies across traditional, digital and emerging platforms as well including Facebook, SnapChat and YouTube.