By Sahil Patel
Omnia Media has hired Rose Ferraro to be its senior vice president of sales, a new position at the YouTube multi-channel network.
In the role, Ferraro will be responsible for driving sales for Omnia’s affiliate video network as well as any owned-and-operated “consumer facing” properties launched by the company. She will report to Tamoor Shafi, CEO of Omnia.
Ferraro comes from media marketing services company Townsquare Media, where she was SVP of sales, West. She has also held senior sales positions at publishers ranging from SpinMedia to Myspace.
Backed by Canada’s Blue Ant Media, Omnia’s network of channels and creators primarily focus on music, gaming, and entertainment. Last month it launched GlamBoothTV, a division dedicated to women’s lifestyle content.