By Sahil Patel
It was only a matter of time.
TechCrunch, one of the foremost sites for news and analysis on startups, venture capital, and Silicon Valley as a whole, is launching its first daily news show. Called “Crunch Report,” the series will recap the most important and interesting tech stories of the day — across all areas of coverage the site has long been known for — in five minutes or less.
Hosted and produced by TechCrunch’s executive producer of video Sarah Lane, “Crunch Report” is an original TechCrunch production and an inevitable extension for the news site, which claims to reach 12 million unique visitors per month. The video team will work in tandem with the editorial staff to make
sure “Crunch Report” “features the most important news for our audience,” says Lane. “Not everyone will read the huge number of stories we publish to TechCrunch.com throughout the day — we want to serve those folks and also experiment with a new medium.”
The series will air every weekday at 4pm PT, starting later today. The series will be hosted at the top of the TechCrunch.com homepage for one hour every day. It will also be available via AOL On and iTunes. “Going forward we want to expand those distribution options in ways that work best for our audience. We’ll listen to them,” says Lane.
Though each episode will only run for a maximum of five minutes, TechCrunch also plans to cut up each daily installment into shorter, 30-second to minute-long segments, in order to promote more sharing.
Founded in 2005, TechCrunch is now owned by AOL, which has treated video as a central part of its business for quite some time now. (In February, AOL hit 66.8 million unique viewers in the US alone in February, per Comscore data.) In recent years, the company has actively rolled out original video content for its owned properties like AOL.com and Autoblog, on top of the original series it’s been producing for the AOL On video network.
Expect more of this going forward, says the company, as video and original programming will remain “core” to its “major content brands.”