Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to [email protected].
Condé Nast Entertainment has released a documentary now available on Vanity Fair’s YouTube channel and CNE’s video platform, The Scene. Called “Hand Job: Portrait of a Male Hand Model,” the documentary delves into the life of a professional hand model, Erik Thomas Layne, showcasing his daily life and exposing the “grueling, cut-throat, and previously undocumented world of professional, male hand modeling.” The film was directed by Josh Miller of B-Reel, who said, “I wanted to explore the rarely-seen, ruthless underbelly of professional, male hand modeling. We worked closely with the hand model to a provide a behinds the scenes look at his little-known, but culturally important, profession.”
Finding that 1.5 seconds was the “optimal amount of time for creativity, communication, and sharing,” co-founder of Funny Or Die Adam McKay has announced the launch of Dips, a social video platform composed of videos that are all exactly 1.5 seconds long. Big name celebrities have already flocked to the platform, including Kevin Hart, Jennifer Lawrence, Ringo Star, Ryan Seacrest, Arnold Schwarzenegger, and, of course, Funny Or Die co-founder Will Ferrell. Fruit and nut bar brand Kind is sponsoring the launch, and the brand’s EVP of marketing Lisa Mann said, in a statement on the new video platform, “The partnership betwe — .” Check out the platform’s introduction video here.
DramaFever has released a video game based on its most popular Korean dramas. Called “Kiss Quest: The Search for Oppa,” the game features characters from DramaFever’s video collection and builds up to the player experiencing a passionate kiss. The game is also available to play on Oculus Rift. You can watch the trailer here.
Epoxy, an online tool that helps creators and networks manage their social video presence, has finally cracked the code on the most important resource any creator needs…pizza. With its new “Pizza Mode,” creators can finally get the cheesy goodness that they so richly deserve…
Rhett & Link’s “Good Mythical Morning” will now be a Spanish language series. All episodes going forward will be dubbed in Spanish over the creators’ original English language videos. Watch the first one here.
AOL has launched an entirely new kind of ad tech. Deemed “genetic targeting,” it doesn’t take into account usual demographics or past sites visited. Instead, it uses a person’s genetic makeup to determine which ads will most appeal to them…and it works. The company’s noticed a 25% improvement in ad performance over the old models already. You can watch a video explaining the new technology here.
And now, for the real news…
Netflix has set the premiere date for “Chef’s Table,” a new six-part documentary series from David Gelb, the director of the critically acclaimed documentary “Jiro Dreams of Sushi.” The series will debut across all territories Netflix is available in on April 26.
Speaking of Netflix, the streaming giant nabbed 13 nominations at the 42nd annual Daytime Emmys. It was not the only digital company recognized, either, as YouTube received nine nominations and Amazon netted seven.
Coachella will be available for viewers from all over the world to watch on YouTube on its dedicated channel. Between Friday, April 10 and Sunday, April 12, concerts from the music festival will be available to watch on the video platform. Viewers can choose from three, live-streaming channels to see the festival and access an interactive map. Those interested can also get automatic updates when its time to tune into the part of the live-stream they’ve been waiting for.
Yahoo has announced Yahoo Autos, a new, online magazine focused on…you guessed it, cars. The magazine includes original videos, such as exclusive interviews, as well as photos and stories by various “automotive experts.” Yahoo Autos content is also available on the iOS and Android app. BMW sponsors the digital magazine and also has plenty of video ads running in it. Yahoo already has 12 other active, digital magazines, including Yahoo Beauty, Yahoo Style, Yahoo Traveling, and Yahoo Movies.