This article originally appeared in [a]list Daily
By Lauren Arevalo-Downes
It’s no secret that Facebook has been increasing its emphasis on video in the past year. Now an after-hours side project of the team at Facebook has come to light, Riff. It’s yet another video app, yes. So what makes it different?
Riff is all about collaborative video, and video length falls in between Vine and Snapchat at 20 seconds or less. Video on Facebook now accounts for 30% of all content types on the social network, so the emphasis on shorter video feels necessary.
“The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time,” said Facebook product manager Josh Miller in their blog announcement.
We chatted with Nic Mercado, project manager and social media strategist at Ayzenberg, to find out her initial thoughts on Facebook’s pet app project.
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