This article originally appeared in The Daily Dot
By Rae Votta
Fitness star Jillian Michaels is feeling a little bent out of shape over a contract with Lionsgate dealing with profits from her content on YouTube. Now she’s suing her former studio for $10 million.
Michaels signed a deal in 2007, stipulating how Lionsgate could use her likeness for content such as television and direct-to-video sales. It also allowed that selections of her content could go on then-nascent YouTube. However, this contract preceded the YouTube partner program and the explosion of ad revenue on the platform.
In 2012, Lionsgate launched BeFiT in conjunction with YouTube’s Original Channels initiatives, receiving funding and support to create a wellness and fitness brand using new content as well as archive footage, including Michaels’ content. Now the channel boasts 1.5 million subscribers and 200 million views, and many of Michaels’ videos take the top slots on the channel, with videos ranging from 22 million views to more than 9 million.
Michaels’ contract does allow for the videos to exist online, but it didn’t anticipate them generating any profit. She’s suing for a share of those profits, which she says she’s entitled to the same way she’s entitled to profits from her direct-to-video sales.
More from our friends at The Daily Dot: