Quick Breaks is a daily column from the VideoInk editorial staff, which rounds up and features interesting developments in the larger digital video space that we feel you should be at least somewhat aware of. Have tips or suggestions for more Quick Breaks? Send them over to [email protected].
Digital video network XiveTV is now available on Roku. XiveTV launched in February this year and brings viewers content that’s meant as an alternative to scripted dramas and reality shows. The network features content in categories like science, history, adventure, and wildlife. In addition to Roku, XiveTV content is available to watch on Hulu, YouTube, Amazon Instant Video, iOS, and Android.
Thom Beers will be leaving his position as CEO of FremantleMedia North America once his contract runs out this summer. Stepping up to take his place will be Craig Cegielski, the current EVP of scripted programming, and Jennifer Mullin, now the EVP of current programming, as co-CEOs. Beers himself was promoted to CEO from within the company, as he founded the FMNA-owned Original Prods. Beers has been CEO of FMNA since September 2012.
The Ad Council, a non-profit that’s behind public service announcements like “Friends Don’t Let Friends Drive Drunk,” has teamed up with YouTube creators from networks like StyleHaul, Fullscreen, AwesomenessTV, Defy Media, and Maker Studios on a public service campaign called Creators for Good. Digital creators like Grace Helbig, Justine Ezarik, Meghan Rienks, The Fine Brothers, and Joey Graceffa will work on PSAs for causes like autism awareness, hunger prevention, shelter pet adoption, and standing up against teen dating violence. More digital creators will join Creators for Good throughout the year.
According to the second annual “Digital Content NewFronts: Digital Video Spend Study” from the Interactive Advertising Bureau, 68% of marketers and agency execs believe that their digital video ad spent will increase in the next year. The survey, conducted by Advertiser Perceptions, spanned 305 buy-side professionals and also found that these professionals mostly expect to decrease their cable TV spending in the next year (67%). The same percentage of those surveyed predict that original web programming will become just as important as original TV in the coming three to five years. Also, 80% of these buy-side professionals said that the NewFronts last year led to them spending more in digital. We’ll see if these trends continue this year…
*Thom Beers image credited to FremantleMedia