At its recent upfront, Vox Media announced its upcoming programming slate and the launch of its new native ad service, Chorus for Advertisers.
The native ad service uses Vox’s publishing platform Chorus for the benefit of brand partners, the first of which will be clients of DigitasLBi. Per a partnership between the marketing/tech agency and Vox, DigitasLBi clients like American Express and Taco Bell well get to distribute and measure their ad campaigns using Chorus for Advertisers’ services before any other brands do.
Now for the fun part — Vox’s digital video division, Vox Entertainment, will debut three, new series and bring back second seasons of two others across its various digital brands.
As for the new, a series from The Verge, called “MKBHD Explains,” will feature the YouTube tech personality talking about industry trends and answering supposedly common tech questions. Vox.com series, “Vox Pop,” will examine and deeply analyze various pop culture phenomena to get at what’s really going on with the content we’re continually exposed to. Lastly, a new series from sports brand SB Nation, “Origins,” will throw together fans of two rival teams as they play word association games with each other about the rivalry.
Series returning for second seasons include “Try Hards,” a scripted comedy starring the duo known as SRSLY, and “Savvy,” an Eater series. “Try Hards” will come back to its digital home, Racked, while “Savvy” will again showcase big names in the culinary industry as they explain what they do to laypeople.
In addition to Vox, The Verge, SB Nation, Racked, and Eater, Vox’s brands include Polygon, which focuses on gaming and pop culture, and Curbed, a real estate, design, and architecture brand.