This article originally appeared in [a]list Daily
By Robert Workman
With the variety of smartphones and tablets on the market nowadays, some newcomers may think that there’s one general advertising system that works for them all. However, the truth is, with the size of certain devices like the Samsung Galaxy and iPhone 6 changing, there are other factors that need to be considered.
This article by Adweek explains that consumer habits are changing with the introduction of these new devices, and, as a result, both smartphones and tablets have needed their own separate ad budgets, so that they can cater to these specific audiences.
“I’d say at least 80 percent, maybe higher, of clients today are creating separate budget lines for smartphones and tablets,” said Jeremy Lockhorn, vice president of emerging media and mobile lead for Razorfish North America, speaking with Adweek.
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