By Evan DeSimone
A new study released on Google’s public insights portal “Think With Google” reveals that, like everything else on the web, movie info is moving to mobile. Over 35 million hours of trailer footage were consumed on YouTube’s mobile app over the second quarter of 2015, which amounted to an 88% increase over the previous year. The study also found that over 74% of all moviegoers research showtimes and 54% of searches for movie times and tickets are conducted on mobile devices.
While the number of movie goers utilizing the internet is climbing, it’s not entirely clear if all that digital engagement is really leading to ticket sales. “Terminator Genisys” currently occupies the number 4 spot on YouTube’s summer movie trailer leaderboard. However, when the film opened last weekend, it filled fewer seats than either month-old Jurassic World or three-week old Inside Out, which didn’t even make it into YouTube’s top 5.
“Terminator Genisys” isn’t the only recent film with a box office debut that didn’t match its YouTube. The trailer for Disney’s “Tomorrowland” hit big with over 11 million views, but the movie itself made only made $41 million when it opened over Memorial Day weekend, which was disappointing given the film’s $190 million budget. Similarly, the 2014 “Godzilla” reboot narrowly outpaced “X-men: Days of Future Past” in views, but took in $80 million less at the box office than the mutant heroes in its opening weekend.
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